I used the video below as a supportive material after doing the Oravia Case Study (InCompany case studies 14), and the cause-effect email exercise (Email English, 23) where the students wrote to the Chairman of the Advisory board to explain why Oravia would be removing the Crown product from the Canadian market.
The task the students were given next was:
Oravia's Advisory Board are meeting again to discuss investing in one of the following products in this TED video. Watch this video and decide which you think would be the best match for the company. Be prepared to discuss why you chose this product in particular.
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